| Abstract: | Although surveys are extensively used in sociology, there has been a relative neglect of the effect of task definition upon results obtained. The present article examines the effects of one such task variable, length and specificity of the cue, on response sets concerning the frequency and quantity of alcohol consumed. In one survey format, respondents were asked to report the average number of days drinking per month, and the average number of drinks consumed on each of these occasions. In the second format, questions concerning the monthly frequency of alcohol consumption and quantity consumed were decomposed by twelve drinking locations. The results indicate dramatic increases both in terms of frequency and quantity between the two questionnaire formats. Implications of these results are discussed within the framework of the methodological phenomena of telescoping and the social psychological tendency to under-report threatening behaviors. |
