| 论“协同竞争”方式在企业营销中的运用 |
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| 引用本文： | 胡劲.论“协同竞争”方式在企业营销中的运用[J].湖北师范学院学报(哲学社会科学版),2012,32(3):100-102,106. |
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| 作者姓名： | 胡劲 |
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| 作者单位： | 广东技术师范学院天河学院管理系,广东广州,510540 |
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| 摘 要： | 商业不仅仅是竞争,也不仅仅是合作,"协同竞争"这一革命性的思维方式,应是经营企业的主要战略思考。合作竞争提供了一个使企业通过改变商业博弈而获得可持续竞争优势的战略架构,它强调改变游戏,促使企业向前看;它想方设法把馅饼做得更大,使企业更有利可图。
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| 关 键 词： | 协同竞争 合作战略 竞争战略 商业博弈 |
Analysis on operation of synergic competition in Enterprise Marketing |
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| HU Jin.Analysis on operation of synergic competition in Enterprise Marketing[J].Journal of Hubei Normal University(Philosophy and Social Science),2012,32(3):100-102,106. |
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| Authors: | HU Jin |
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| Institution: | HU Jing(Tianhe College of Guangdong Polytechical Normal University,Guangzhou 510540,China) |
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| Abstract: | Business can not base on competition or synergy separately.Coopetition——the innovation thinking mode——should become the primary strategy for enterprise management.Coopetition provide a strategy structure to enable enterprise obtain the persistent competition advantage by the changing of business mode.It transfers the old rules and keep the enterprise moving forward.Coopetition is the way that could maximize the market share and made the enterprise more profitable. |
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| Keywords: | co-opetition operation strategics competition strategics the game of business |
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