| 产品延伸服务及其提供机制研究 |
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| 引用本文： | 沈铁松. 产品延伸服务及其提供机制研究[J]. 重庆大学学报(社会科学版), 2010, 16(5): 42-46 |
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| 作者姓名： | 沈铁松 |
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| 作者单位： | 重庆大学,经济与工商管理学院,400044;重庆工商职业学院,重庆,400052 |
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| 基金项目： | 国家自然科学基金项目 "竞争环境下考虑顾客理性行为的动态定价与生产库存集成模型及应用研究" |
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| 摘 要： | 产品延伸服务是以顾客价值主张为核心的产品配套服务.在企业竞争战略中,与产业链上游的技术研发相比,产业链下游的产品延伸服务具有同等重要的作用.文章给出了产品延伸服务业务的提供机制.通过分析产品延伸服务和顾客的特点,发掘顾客消费活动中所需要的产品延伸服务业务,并进行价值评估与市场需求偏好分析,然后采取有效的服务形式积极引导和帮助顾客选择服务业务,最终实现双赢的目的.
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| 关 键 词： | 产品延伸服务 提供机制 竞争优势 |
| 收稿时间： | 2009-05-27 |
Provision Mechanism of Product Supplementary Services |
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| SHEN Tie song. Provision Mechanism of Product Supplementary Services[J]. Journal of Chongqing University(Social Sciences Edition), 2010, 16(5): 42-46 |
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| Authors: | SHEN Tie song |
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| Affiliation: | SHEN Tie-song1,2(1.College of Economics and Business Administration,Chongqing University,Chongqing 400044,P.R.China,2.Chongqing Business Vocational College,Chongqing 400052,P.R.China) |
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| Abstract: | Product supplementary services(PSS) are affiliated to product in the direction of Customer Value Proposition.In contrast with the R&D in the upper section of the industrial chain,PSS in the lower section of the industrial chain are the same important to the firm in the competitive strategy.This paper puts forward a provision mechanism of PSS.Under analyzing these characteristics of PSS and customer,all services enjoyed possibly by customer are excavated from the customer active cycle.Then these services are... |
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| Keywords: | product supplementary services provision mechanism competitive advantage |
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