| 打造地区文化品牌要突出三个着力点 |
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| 引用本文： | 宋启超.打造地区文化品牌要突出三个着力点[J].河套大学学报,2008(3). |
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| 作者姓名： | 宋启超 |
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| 作者单位： | 巴彦淖尔市市委政研室; |
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| 摘 要： | 发展社会主义先进文化,传承中华优秀文化传统,打造地区文化品牌,提升文化软实力,必须从战略角度着眼,贯彻和落实科学发展观,把握正确方向,采取科学措施,突出把根留住,把水盘活,把蛋糕做大三个着力点。把根留住,就是强化品牌文化的特色、个性,解决好滥觞与传承,动力和优势,本色与本质的问题。把水盘活,就是增强品牌文化的活力、生机。丈化的活力在于交流,在于文化的流行、流动,让文化流动起来,流行起来,文化品牌才会有活力,有生机,才会有发展,才会发挥作用、体现文化功能。把蛋糕做大,就是在注重繁荣文化事业的同时,重点发展文化产业。产业是文化发展的支撑,只有以产业演绎丈化,以文化升华产业,才能将丰富的文化资源变为现实的产业优势。
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| 关 键 词： | 文化建设 文化品牌 文化产业 |
Three Points Must Be Stressed in Creating Brands of Local Culture |
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| Authors: | Song Qichao |
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| Institution: | Song Qichao(Bayannur Policy Research Office,Bayannur,Inner Mongolia 015000) |
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| Abstract: | Developing advanced socialist culture,passing on the outstanding Chinese cultural traditions,building brands of regional culture and enhancing cultural power must be carded out from a strategic point of view,which means to carry out and implement a scientific outlook on development, follow the correct direction and take scientific measures to highlight the root-retaining,enlivening and expanding.Root-retaining means strengthening the characteristics,personality,transmission,motivation, power and superiority... |
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| Keywords: | culture culture brand cultural industry |
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