马克思主义大众化路径——基于“使用与满足”理论的视角

"使用与满足"理论是着重从受众的角度对传播效果进行研究的一个重要理论,该理论认为,受众接触媒介是基于个人心理和社会需要以期获得满足的选择性活动。在马克思主义大众化过程中,要按照"使用与满足"理论的要求,努力增进传受双方的互动与交流,及时回应群众的利益关切,大力优化传播结构。唯有如此,马克思主义才能真正深入人心,马克思主义大众化才能收到预期的效果。

An Exploration in the Path of Popularization of Marxism:From the Perspective of "Uses and Gratifications" Theory

The theory of "uses and gratifications" is an important communication theory.It says that audience’s access to the media is the activity of choice grounded on gaining gratification of personal psychological and social needs.During the process of the popularization of Marxism,we should follow the require of "uses and gratifications" theory,create intimate text of Marxism as much as possible,attach importance to interaction and communication,response timely people’s interests and concerns,and perfect the communication system.Only in this way,can great leap from the "realm of necessity" to the "realm of freedom" and the desired effect of popularization be realized.