Business student ethical values anew in the 1990s

This paper uses a Rokeach Value Survey methodology to again ask the question, now in the mid 1990s, whether business student ethics are different from non-business student ethics. Additionally, the paper addresses the question of whether a course can alter or change student ethics and values during a semester. Thirdly, this paper attempts to operationalize and empirically test and measure the new ethical concepts of moral management and moral maximization.