| 论广告的意义空间及其文化意蕴 |
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| 引用本文： | 薛敏芝. 论广告的意义空间及其文化意蕴[J]. 上海大学学报(社会科学版), 2000, 7(2): 98-101 |
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| 作者姓名： | 薛敏芝 |
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| 作者单位： | 上海大学,广告学系,上海,200072 |
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| 摘 要： | 随着广告传播活动在杜会各个层面的泛化，广告传播的效应已突破经济的范畴，而更具有深远的文化意义。广告传播活动，不仅其传播的信息对原有社会文化是一种再阐释，而且其传播活动的运作本身——即对有效性的极端追求，也影响到人的价值判断，从而广告传播本身就构成一种文化——广告文化。
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| 关 键 词： | 广告传播 广告文化 |
| 文章编号： | 1007-6522(2000)02-0098-04 |
| 修稿时间： | 1999-06-28 |
On the Meaning Potential of Advertisement and Its Cultural Implication |
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| XUE Min zhi. On the Meaning Potential of Advertisement and Its Cultural Implication[J]. Journal of Shanghai University(Social Science Edition), 2000, 7(2): 98-101 |
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| Authors: | XUE Min zhi |
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| Abstract: | As advertisement penetrates into almost every aspect of our social life, it has now become more of a cultural activity than just an economic activity. Not only is the message the advertisement carries a re interpretation of culture, but the way it spreads itself reflects the new culture advertisement culture process. |
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| Keywords: | the spread of advertisement Advertisement culture |
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