走出企业国际化的误区

中国企业国际化已经成为不可逆转的历史潮流,但学术界和企业界在企业国际化的真正内涵、企业如何进行国际化等问题上,还存在不少认识上的误区。我国已经进入WTO后过渡期,企业国际化的经济背景发生了深刻的变化,一大批中国企业国际化的步伐加快,迅速跻身全球化竞争的行列。但在具体实践过程中,我国企业国际化面对贸易争端不断、缺少国际化的品牌、对外投资规模小、海外并购并非一帆风顺等难题。中国企业应该具有全球化的视野,走出企业国际化方面的认识误区,在全球产业链中寻找自己合适的位置,培养独特的核心竞争力,认真按国际规则办事,走出一条适合自身特点的国际化道路。

Bringing Enterprises out of Wrong Internationalization

Internationalization of China's enterprises has become an irreversible trend.In the circles of academy and enterprise,however,there are many misunderstandings on the connotations of the process and enterprises' steps of gearing into international conventions.With the entry of last transitional period after China's entrance into WTO,those internationalizing enterprises have found themselves in the profound changes of economic situations.And a large group of Chinese companies speeded up their step,rapidly joining in global competition.In practice of the process,however,they confronted problems,such as continuous trade conflicts,weak world-famous brands,small scope foreign investments,and less-smooth mergence of foreign companies.Our enterprises should take the view of globalization against misunderstanding of enterprise internationalization,seek for a good place for themselves in global industrial chain,foster their distinctive core competitive power,follow international rules,and find a way suitable for them.