| 农村家电销售渠道现状与发展建议 |
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| 引用本文： | 冯珊,孙志猛. 农村家电销售渠道现状与发展建议[J]. 榆林高等专科学校学报, 2014, 0(4): 34-36 |
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| 作者姓名： | 冯珊 孙志猛 |
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| 作者单位： | 中央财经大学统计学院,北京102206 |
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| 基金项目： | 国家自然科学基金（11301561） |
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| 摘 要： | 阐述了农村家电市场潜力、销售渠道现状,重点分析了农村家电市场销售渠道存在的问题,并结合农村家电市场实际,提出了优化和改善农村家电销售渠道的对策和建议。
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| 关 键 词： | 农村家电 销售渠道 建议 |
Suggestions for Marketing Channels and Development Patterns of Countryside Electrical Appliances in China |
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| Affiliation: | FENG Shan, SUN Zhi - meng ( School of Statistics, Central University of Finance and Economics, Beijing 102206) |
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| Abstract: | This paper introduced potential market and marketing channels,analyzed existing problems of countryside electrical appliances and suggested to improve marketing channels according to the reality of countryside electrical appliances. |
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| Keywords: | countryside electrical appliances marketing channel suggestion |
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