| 电子商务下企业CRM的实施研究 |
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| 引用本文： | 赵文平. 电子商务下企业CRM的实施研究[J]. 西安电子科技大学学报(社会科学版), 2003, 13(2): 60-64 |
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| 作者姓名： | 赵文平 |
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| 作者单位： | 西安电子科技大学,经济管理学院,陕西,西安,710071 |
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| 摘 要： | 在电子商务时代,以客户为中心的客户关系管理(CRM)是企业核心竞争力的关键。本文对电子商务下企业如何实施CRM进行了初步探讨。本文首先分析了企业实施CRM的要求,然后提出了企业CRM应具有的功能,最后对CRM的开发程序进行了深入分析。
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| 关 键 词： | 电子商务 客户关系管理 实施 |
| 文章编号： | 1008-472X(2003)02-0060-05 |
| 修稿时间： | 2003-03-10 |
A Study of the CRM''s Execution in the Age of E-commerce |
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| ZHAO Wen-ping. A Study of the CRM''s Execution in the Age of E-commerce[J]. Journal of Xidian University (Social Sciences Edition), 2003, 13(2): 60-64 |
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| Authors: | ZHAO Wen-ping |
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| Abstract: | In the age of e-commerce, the Customer Relationship Management (CRM) that focuses on customers, is the key to improving core competitive power of corporation. The paper gives a preliminary discussion on the CRMs execution in the e-commerce. The paper first analyses the request of the CRMs execution, then Puts forward the functions that the corporation CRM should have, and finally analyses the developing procedure of CRM in detail. |
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| Keywords: | E-commerce Customer relationship management CRMs Execution |
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