动漫产业成人受众调查研究

对动漫产业成人受众的审美倾向、消费意向及对制约动漫原创因素的认知进行调查。结果表明,一是成人受众倾向于美国与日本动漫,并以娱乐、科幻、浪漫、幽默作品为主;二是成人受众是潜在的动漫消费群体;三是制约中国原创成人动漫的主要因素是人才、剧本、娱乐性与技术性。为此,中国动漫产业应积极创作魅力独具的原创成人动漫,加大动漫衍生产品的开发力度,吸引更多成人受众,推动我国动漫产业的良好发展。

On Aesthetics and Culture of Animation for Adults

With regard to animation for adults,an investigation has been carried out about the regional reference,type orientation,cultural tendency,consumption of network animation,consumption of video materials,consumption of derivative products and factors constraining the original creation of animation.The result shows that adult audiences tend to prefer the animation introduced from Japan and South Korea,and mainly the animation based on works about entertainment,science fiction,romance and humor.The re-sult also shows that adults are the potential consumers of animation and factors constraining the original creation of adult animation include scripts,entertainment and technique.The investigation helps to further understand the cultural tendency of animation for adults and their potential consumer demand.