Psychological antecedents and motivational models of collective action: examining the role of perceived effectiveness in political protest participation

The present study examines Hong Kong citizens’ willingness to participate in the Occupy Central/Umbrella Movement. A representative adult survey (N = 816) was conducted before the Occupy Central protest in 2014. Regression analyses showed that the core psychological antecedents of political identity (psychological attachment to pro-democracy parties and Occupy activists), political efficacy (perceived effectiveness of individual and movement agency), ideology (dissatisfaction with the pace of democratization), and emotion (anger with the political environment) were significant predictors of likely participation. Measures of perceived effectiveness of the Occupy movement to achieve successful outcomes (i.e. its ability to influence public opinion, strengthen the pro-democracy cause in Hong Kong, and facilitate opinion expression) explained additional variance even after controlling for demographics and the core antecedents. An integrated motivational model of collective action was then tested using structural equation modeling. Findings are consistent with the extant literature. Moral convictions (democracy as a fundamental human value) served as an antecedent of identity, efficacy, ideology, and anger, while identity exhibited direct and indirect effects on participation through efficacy, ideology and anger. The model also pointed to a role for perceived effectiveness, supporting the idea that individuals are motivated by other potential outcomes of a protest beyond achieving its primary objective.