| 重铸企业理念--中国CI策划的当务之急 |
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| 引用本文： | 金涛声.重铸企业理念--中国CI策划的当务之急[J].宁波大学学报(人文科学版),2002,15(4):1-4. |
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| 作者姓名： | 金涛声 |
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| 作者单位： | 宁波大学,传播与艺术学院,浙江,宁波,315211 |
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| 摘 要： | 面临中国加入WTO以后市场竞争新形势 ,重铸企业理念 ,是中国企业立足与发展的当务之急、长远之计。要搞好企业形象策划 ,有必要对企业理念的基本内涵作进一步的确认 ,把握目标体系、策略体系和价值体系三大要素。必须强化企业理念本身的科学性、个异性和指导性 ,突破原有的平庸水平
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| 关 键 词： | 企业理念 CI 文化战略 |
| 文章编号： | 1001-5124(2002)04-0001-04 |
| 修稿时间： | 2002年4月27日 |
Establishment of Enterprise's Concept - the Most Important Task for CI Planning of China |
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| JIN Tao,sheng.Establishment of Enterprise''s Concept - the Most Important Task for CI Planning of China[J].Journal of Ningbo University(Liberal Arts Edition),2002,15(4):1-4. |
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| Authors: | JIN Tao sheng |
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| Institution: | JIN Tao sheng |
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| Abstract: | In the new competitive situation after China's entry into WTO, to reestablish the concept of an enterprise is of vital importance for the survival and development of the enterprise. In CI planning, an enterprise should clarify its goals, strategies and its value system. At the same time, the enterprise's concept should be scientific, specific and optional. |
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| Keywords: | concept of enterprise CI cultural strategy |
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