论城市旅游文化资源的开发策略——以历史文化名城镇江为例

在现代旅游业发展中,城市旅游作为一种新兴的旅游形式在我国悄然兴起,城市蕴藏的文化资源是一份极其珍贵的旅游资源和经济资源。文化旅游资源开发是指对不同旅游资源文化内涵的挖掘和对散点化的文化旅游资源的概括、提炼、升华和整合的过程,它是城市文化旅游得以实现的前提和保证。结合镇江城市旅游资源和文化特色以及客源市场开发中存在问题,镇江应确立城市文化旅游和短期休闲旅游的城市旅游发展模式和城市旅游文化资源开发策略。

On the Developing Strategy of Cultural Resource of City Tourism——Taking a well-known historical and cultural city of Zhenjiang as an Example

With the development of modern tourism,city tourism is increasingly popular as a new form of tourism.The cultural resource of a city is a sort of extremely precious tourist and economic resource.The development of cultural tourist resources,which is a process of generalization,extraction,distillation and integration of cultural tourist resources,is the premise and the guarantee for cultural tourism.Considering the tourist resource and cultural characteristics of Zhenjiang and problems in the tourist market,...