| 国际工程承包企业发展策略分析 |
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| 引用本文： | 杨光,秦国斌. 国际工程承包企业发展策略分析[J]. 华北水利水电学院学报(社会科学版), 2003, 19(1): 26-28 |
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| 作者姓名： | 杨光 秦国斌 |
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| 作者单位： | 北京工业大学大学分部 北京100044(杨光)，中国水利电力对外公司 北京100011(秦国斌) |
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| 摘 要： | 分析了承包市场的特征和发展趋势 ,强调我国承包企业应根据自己的竞争优势和弱点 ,制订相应的发展策略 ,使我国的国际工程承包能够在越来越激烈的市场竞争中逐步扩大市场份额 ,取得成功
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| 关 键 词： | 国际工程 承包 发展策略 |
| 文章编号： | 1008-4444(2003)01-0026-03 |
| 修稿时间： | 2002-08-13 |
Development Strategy Analysis on International Engineering Contract Enterprises |
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| YANG Guang ,QIN Guo bin. Development Strategy Analysis on International Engineering Contract Enterprises[J]. Journal of North China Institute of Water Conservancy and Hydroelectric Power(Social Sciences Edition), 2003, 19(1): 26-28 |
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| Authors: | YANG Guang QIN Guo bin |
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| Affiliation: | YANG Guang 1,QIN Guo bin 2 |
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| Abstract: | Based on the characteristics and the development trend in the international engineering and service industries, the strength and weakness of the Chinese contractors in this field are analyzed. In the environment of increasingly keen competition in this market, the Chinese contractors may establish an effective marketing strategy to grasp the opportunity and expand their market shares. |
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| Keywords: | international engineering contract development strategy |
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