| 北京散客旅游市场需求的实证研究——以“长城一十三陵一日游”为重点 |
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| 引用本文： | 徐菊凤,林峰,赵晓燕,罗振鹏.北京散客旅游市场需求的实证研究——以“长城一十三陵一日游”为重点[J].北京联合大学学报(人文社会科学版),2008,6(4):114-120. |
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| 作者姓名： | 徐菊凤 林峰 赵晓燕 罗振鹏 |
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| 作者单位： | 北京联合大学旅游学院,北京,100101 |
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| 基金项目： | 北京市哲学社会科学基金
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| 摘 要： | 通过国内来京旅游散客、国际来京旅游散客、北京当地居民三方面市场群体共1000多份样本，首次对北京散客市场的一日游需求进行实证研究，了解到散客群体对于“长城一十三陵”一日游的基本需求、获取一日游信息的渠道及其对信息的信任度、对一日游“黑车”的印象，前往长城旅游的方式和满意度，以及前往北京本地及周边其他著名旅游景区旅游的兴趣。有关结果对于根治长期困扰北京旅游形象的“长城—十三陵一日游”“黑车”问题，构建有效的散客旅游服务体系具有参考价值。
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| 关 键 词： | 一日游 散客 旅游市场 长城 北京旅游 |
An Investigation on the Individual Tourist's Demands in Beijing——Focus on One-day Tour of the Great Wall and the Ming Tombs |
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| XU Ju-feng,LIN Feng,ZHAO Xiao-yan,LUO Zhen-peng.An Investigation on the Individual Tourist''s Demands in Beijing——Focus on One-day Tour of the Great Wall and the Ming Tombs[J].Journal of Beijing University(Humanities and Social Sciences),2008,6(4):114-120. |
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| Authors: | XU Ju-feng LIN Feng ZHAO Xiao-yan LUO Zhen-peng |
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| Institution: | XU Ju-feng,LIN Feng,ZHAO Xiao-yan,LUO Zhen-peng(College Tourism of Beijing Union University,Beijing 100101,China) |
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| Abstract: | Based on more than 1000 samples of both domestic and overseas individual tourists who visited Beijing,as well as local residents,this paper has done a demonstrative investigation on their one-day tour demands in Beijing.General situation of their demands was realized such as the information channel of oneday tour,their impression about the Black Car of one-day tour,their satisfaction of their tour to the Great Wall and the Ming Tombs.The result will be helpful to solve the tough problem of one-day-tour Blac... |
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| Keywords: | one-day tour individual tourist tourist market the Great Wall tourism in Beijing |
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