论国际商务中的跨文化交际

随着当今世界经济全球一体化的迅猛发展，跨国商务在经济活动中的地位日益突出，跨文化交际的规模也不断扩大。不同地区、不同社会和文化背景的人们产生了相互交往的强烈需求和欲望，其中最频繁的莫过于商务方面的交往。我国的改革开放政策和现代化建设所取得的巨大成就及广阔市场吸引着各国的商人纷至沓来。

On the Cross-cultural Communication in Commerce Activities

Along with the booming development of the world economy,the transnational commerce becomes more and more prominent in the present economic activity.People from different culture and societies desire to communicate with each other,especially in commercial aspect.Our country's achievements in the policy of Reform and opening and the broad market attract businessmen from all over the world.This paper analyzes the significance of the cross-culture communication in commercial activities and gives some skills and strategies.