| 高等院校品牌传播策略探究 |
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| 引用本文： | 宣捷.高等院校品牌传播策略探究[J].学术问题研究,2006(1). |
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| 作者姓名： | 宣捷 |
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| 作者单位： | 仰恩大学 福建泉州362014 |
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| 基金项目： | 仰恩大学《教育教学建设与改革研究课题》项目结题报告。项目批准号:YEU2006(A001)。 |
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| 摘 要： | 目前,一些高等院校由于种种原因,没有意识到自身品牌面临的问题,因此在未来的发展中可能遇到巨大的品牌生存发展的危机。笔者认为,高等院校品牌传播策略失误是主要原因之一。本文将引入应用传播学理论,从品牌营销传播策略的角度进行探讨,以期为高等院校的品牌建设提供参考意见。
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| 关 键 词： | 品牌传播策略 品牌营销传播理论 品牌建设 |
A Research on the Tactics of Brand Propagation of Institutions of Higher Learning |
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| XUAN Jie.A Research on the Tactics of Brand Propagation of Institutions of Higher Learning[J].Academic Research(Integrated Edition),2006(1). |
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| Authors: | XUAN Jie |
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| Abstract: | At present, for some reasons, some institutions of higher learning still do not realize the crisis of brand propagation with which they will be faced while seeking survival and development.One of the reasons is believed to be the mistake of the tactics of brand propagation.This article explores, by introducing the theory of brand marketing propagation, the problem on the level of the tactics of brand propagation, presenting a suggestion to establish brand project for institutions of higher learning. |
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| Keywords: | brand propagation tactics the theory of brand marketing propagation brand project establishment |
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