| 区域旅游产业营销的一般模式初探 |
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| 引用本文： | 敏行,游喜喜. 区域旅游产业营销的一般模式初探[J]. 甘肃联合大学学报(社会科学版), 2006, 22(3): 44-47 |
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| 作者姓名： | 敏行 游喜喜 |
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| 作者单位： | 西北师范大学,旅游学院,甘肃,兰州,730070 |
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| 基金项目： | 甘肃省哲学社会科学规划项目 |
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| 摘 要： | 本文通过对区域旅游产业形成与成长特点的深入研究,认为建立并实践区域旅游产业营销这一宏观营销模式具有重要的理论与实际意义,指出区域旅游产业营销应当以政府为营销主体,以区域旅游产业整体旅游形象为主线,进行整体营销;阐述了区域旅游产业营销的一般目标,并在对区域旅游产业营销一般规律认识的基础上,提出了区域旅游产业营销的相关策略.
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| 关 键 词： | 区域旅游产业 产业营销 筹略 |
| 文章编号： | 1672-707X(2006)03-0044-04 |
| 修稿时间： | 2006-04-08 |
The Probe into General Mode of District Tourism Industry Marketing |
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| MIN Xing,YOU Xi-xi. The Probe into General Mode of District Tourism Industry Marketing[J]. Journal of Gansu Lianhe University:Social Sciences, 2006, 22(3): 44-47 |
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| Authors: | MIN Xing YOU Xi-xi |
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| Abstract: | By deeply discussing the district tourism industry's shaping and growing characteristic,the authors believes that establishing and practicing the macroscopic district tourism industry marketing has an essential theory and practice meaning,They point out that the district tourism industry marketing should make the administration as the main body and take the district tourism industry's whole image as the main line,using total marketing.The article sets forth the general target of district tourism industry marketing as well,by setting up on the basic realizing of the district tourism industry marketing's general regular suggests some related marketing tactics. |
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| Keywords: | district tourism industry industry marketing tactics |
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