| 基于层次熵分析法的大型节事公众参与影响因素研究 |
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| 引用本文： | 詹芬萍. 基于层次熵分析法的大型节事公众参与影响因素研究[J]. 河南工业大学学报(社会科学版), 2011, 7(4): 85-89 |
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| 作者姓名： | 詹芬萍 |
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| 作者单位： | 华侨大学旅游学院,福建泉州,362021 |
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| 基金项目： | 2011年福建省社科规划基金项目,华侨大学基本科研业务费专项基金资助项目 |
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| 摘 要： | 以定性评价为主评价大型节事活动,评价结果往往带有较大主观性。试图通过建立大型节事公众参与影响因素定量评价的指标体系,通过层次熵分析法确定各评价指标权重,以求得相对准确的评价结果。
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| 关 键 词： | 层次熵分析法 大型节事 公众参与 影响因素 |
ON FACTORS AFFECTING PUBLIC PARTICIPATION IN LARGE-SCALE FESTIVAL ACTIVITIES BASED ON ENTROPY TECHNOLOGY AND AHP |
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| ZHAN Fen-ping. ON FACTORS AFFECTING PUBLIC PARTICIPATION IN LARGE-SCALE FESTIVAL ACTIVITIES BASED ON ENTROPY TECHNOLOGY AND AHP[J]. Journal of Henan University of Technology(Social Science Edition), 2011, 7(4): 85-89 |
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| Authors: | ZHAN Fen-ping |
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| Affiliation: | ZHAN Fen-ping(School of Tourism,Huaqiao University,Quanzhou 362021,China) |
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| Abstract: | The evaluation of large-scale festival activities with qualitative assessment as the major approach often leads to a relatively subjective evaluation results. The paper aims to obtain relatively accurate evaluation results by establishing the index system of qualitative assessment involving factors affecting public participation in large-scale festival activities and by determining the weight of each evaluation index based on entropy technology and AHP. |
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| Keywords: | entropy technology and AHP large-scale festival activity public participation factor |
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