| 消费互动、共创价值及其对顾客忠诚影响的路径研究——基于阐释方法的分析 |
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| 引用本文： | 万文海,刘闲月. 消费互动、共创价值及其对顾客忠诚影响的路径研究——基于阐释方法的分析[J]. 河南工程学院学报(社会科学版), 2011, 26(4): 18-25 |
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| 作者姓名： | 万文海 刘闲月 |
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| 作者单位： | 华侨大学工商管理学院,福建泉州,362021 |
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| 基金项目： | 国家自然科学基金青年项目，教育部人文社会科学研究基金青年项目 |
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| 摘 要： | 共创价值中的价值专指情感体验价值。消费互动能够创造情感体验价值,是共创价值行为的主要表现形式。以消费互动为基础的共创价值可以促使消费社群融合,使顾客更加忠诚。采用阐释学研究方法,以提供健身、保养等服务的女子会所为研究对象,能够验证上述内容。
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| 关 键 词： | 消费互动 共创价值 社群融合 阐释方法 |
Consumption Interaction, Co-creating Value Theory and Their Influence Path on Brand Loyalty -Analysis Based on Interpreting Method |
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| WAN Wen-hai,LIU Xian-yue. Consumption Interaction, Co-creating Value Theory and Their Influence Path on Brand Loyalty -Analysis Based on Interpreting Method[J]. Journal of Hennan Institute of Engineering(Social Science Edition), 2011, 26(4): 18-25 |
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| Authors: | WAN Wen-hai LIU Xian-yue |
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| Affiliation: | (College of Business Administration,Huaqiao university,Quanzhou 362021,China) |
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| Abstract: | Consumption interaction, which can creates emotional experience, is the main form of co-creation value behavior. The value created by the consumption interaction （Co-creation Value） can promote the integration of consumer community and make customers more loyal. Using interpreting research method and samples from women fitness and maintenance clubs, we verified the hypothesis described above. |
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| Keywords: | consumption interaction co-creation value community integration interpreting method |
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