顺应论视角下的跨文化语用失误

Jef Verschueren的顺应理论认为，使用语言即是不断做出选择的过程。文章从顺应论的视角探讨跨文化语用失误，并通过实例分析提出避免跨文化语用失误的对策：遵循动态顺应的原则，培养学生的顺应能力；创造语言环境，提高学生的语用能力。

Cross- cultural Pragmatic Failure From the Perspective of Adaptation Theory

In his Understanding Pragmatics, Verschueren assumes language use to be a continuous process of choice making. This paper provides a new perspective the adaptation theory to probe into cross - cultural pragmatic failure, then it puts forward the corresponding countermeasures to avoid cross - cultural pragmatic failure by studying cases ： follow the principle of dynamic adaptation, cultivate Ss＇ ability of adaptation ; create language environment to enhance Ss＇ pragmatic competence.