| 论云南旅游资源的核心优势 |
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| 引用本文： | 周娅.论云南旅游资源的核心优势[J].云南民族大学学报(哲学社会科学版),2003,20(3):46-49. |
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| 作者姓名： | 周娅 |
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| 作者单位： | 云南大学发展研究院,云南昆明,650091 |
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| 摘 要： | 日益激烈的旅游市场竞争环境 ,将对旅游目的地旅游产品设计提出更高要求。而旅游目的地也唯有紧紧抓住自己的资源优势并围绕其核心来设计和开发旅游产品 ,才能在旅游市场上赢得一席之地。云南旅游资源的优势正是“双高组合”旅游产品 ,而其核心是绚丽多彩的民族文化及其这种文化的多样性
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| 关 键 词： | 旅游资源 核心优势 旅游圈 双高组合 |
| 文章编号： | 1001-8913(2003)03-0046-04 |
| 修稿时间： | 2002年10月2日 |
On the Main Advantage of Yunnan Tourist Resources |
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| ZHOU Ya.On the Main Advantage of Yunnan Tourist Resources[J].Journal of Yunnan Nationalities University:Social Sciences,2003,20(3):46-49. |
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| Authors: | ZHOU Ya |
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| Abstract: | The intense competition of tourist market requi re s better tourist products and nicer designs in the tourist regions. Thus, to hav e a share in the market these regions should take advantage of their tourist res ources around which tourist products should be designed and developed. The advan tage here is the "dual high-quality" tourist products with wonderful ethnic cul tures and their variety as the core. |
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| Keywords: | tourist resources main advantage tourist cult ural ring dual high-quality |
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