商业返品物流管理初探

在目前的"买方市场"商业氛围下,商业活动中产生的返品比例越来越大。进行系统、科学的返品物流管理日益重要。除了商品本身的质量问题外,零售商的优势地位是返品产生的主要原因。提高我国零售业返品物流管理的水平必须解决零售商与供货商及生产厂家的关系等问题,同时可以适当借鉴美国等商业发达国家的返品物流管理方法和经验。

Preliminary Exploration on Logistics Management of Commercial Coupon Merchandises

In the current commercial atmosphere of buyer's market, the proportional number of coupon merchandises coming from various commercial activities is becoming higher and higher, which increasingly demands systematic and scientific logistics management. Besides the quality of merchandises themselves, retailers' dominant position is a main reason for coupons in today's global commercial environment. To improve our management level of coupon merchandises in retail industry, we must harmonize the relationships between retailers and suppliers or manufacturers. Meanwhile, we may introduce appropriately the management methods and experiences of coupon merchandises from the commercially developed countries like America.