Social reward,conflict, and commitment: A theoretical model of gambling behavior

A theoretical model of gambling behavior is introduced which examines the linkage between regular gamblers, the gambling institution, and outside society. This model is based on participant observation in an urban casino and a review of the related literature. The intention is to explore the structural and cultural factors operating both in society at large and in a gambling institution and to connect them with the personal characteristics of avid regular gamblers to explain their gambling behavior and its consequences. The main conclusion is that the gambling institution with its social rewards and the perceived threatening nature of the wider social structure are the dominant forces in attracting gamblers and in shaping their subsequent gambling entanglement.