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Schröder versus Schwarzer?
Authors:Christina Scharff
Abstract:This article attempts to map the discursive terrain that marks contemporary engagements with feminism in Germany. In particular, the article explores a 2010 interview with Germany's family minister, Kristina Schröder, and its coverage in the media. Based on a discourse analysis, the article traces four discursive themes that characterise contemporary negotiations of feminism: a repudiation of the figure of the “feminist-as-lesbian”; a postfeminist sensibility; an individualist and neoliberal outlook; and a limited engagement with differences amongst women. By theorising these discursive strands, the article places the German context into wider debates. More specifically, it makes contributions to existing research by demonstrating how particular stereotypes—e.g., feminists are against heterosexual sex—attach to feminism through reiteration. In addition, it intervenes in current debates about gender politics by demonstrating how statements about “western” women's emancipation work in tandem with problematic discourses about “other,” allegedly oppressed women, to construct the western, autonomous, feminine subject.
Keywords:feminism in the media  heteronormativity  postfeminism  neoliberalism  othering discourses
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