| Abstract: | This article offers a critical discourse analysis of the use of the playing-the-gender-card metaphor in US campaign coverage, with a focus on its use in Senator Hillary Clinton's campaign for president in 2007. I argue that the media use the gender-card metaphor to stand in for a variety of complex arguments about women in politics. The essay serves as a case study to validate how political metaphors can be used to obscure socially unacceptable and empirically unsupportable arguments. It also reveals that it is taboo for women candidates to talk about sex discrimination on the campaign trail and that the culture operates to silence its legacy of proscribing women from the political field. Finally, the essay encourages future women candidates to plan rhetorical responses to the gender-card metaphor by understanding the latent arguments and connotations buried in it. |
