| Abstract: | This study was conducted with the interest of knowing female identities in their reality, as well as the role of Brazilian telenovelas in the constitution of being a woman. The objective is to understand how the conflicts and the complementarities between telenovela audience and empirical mediations of family, school and social class constitute the female identity of young women from popular classes. The sample of this research was composed of twelve young women from fifteen to twenty-four years of age, who live in the outskirts of Santa Maria, a city in the South of Brazil with three hundred thousand inhabitants. The results of the research point to an imposition of the social class on the female identities of these young women. Their economic deprivation defines the experiences and ways of being a woman, either through teenage pregnancy, due to work, to abandoning school, or to television as their main form of leisure. The role of telenovelas is also essential. On the one hand, they (re)produce a traditional female model—in which maternity and marriage are the priorities of women. On the other hand, they present evidence to those interviewed of a representation of equality between genders, which they do not experience in their daily lives. |
