Visual sociology: A practical pedagogy

As a part of an organisational sociological study of Danish film projects, I followed the development of a feature film over a one-year period in 2006–2007. Coincidentally, this film came to be about a drama in the academic world. Thus, while I researched the filmmakers, they investigated life in Academia, using me as an informant. In that way, the positions of researcher and informants were turned upside-down. Or rather, a two-way relation of mutual investigations was introduced between the filmmakers and me. In the empirical analysis of the filmmaker's work, I employ the concept of symmetrical ethnography, which has been introduced by the Brazilian anthropologist Eduardo Vivieros de Castro in an attempt to equalise the knowledge practices of informants to those of ethnographers. Vivieros de Castro suggests that such symmetry entails a turn from epistemology to ontology. Hence I discuss whether the filmmakers’ work can be seen as an invention of ontologies. Whereas studies in organisational aesthetics and sociological appraisals of documentaries within visual sociology have a tendency to compare art to academic work, I suggest looking into the filmmakers’ ‘point of view on point of view’, suggesting that the filmmakers and I may not be representing the same world differently but representing different worlds.