Nationality and the European union competing identities in the visual design of four European cities 1

In this study, we integrate visual and linguistic research to analyze the relationship between a city's regional, national, transnational, and European identities as the face of four cities depicts it. We explore the cultural identity of Brussels, Luxembourg, Munich, and Dortmund through the study of public signs found in these cities. We examine how the choice of language, layout, typography, accompanying images, and positioning of city signs reflect the tensions involving the change from a national or regional identity to a Pan‐European identity. Our methodology combines an ethnographic approach and neutral observations with interviews of city inhabitants. By combining interpretive analysis with a meta‐discursive approach to how signs are read and perceived, we consider both the production and reception ends of the signs.