| Abstract: | This paper explores the feminine reclamation of polygamy seen in female-oriented American television shows Big Love, The Girls Next Door, and Sister Wives in terms of their commentary on contemporary gender roles in neoliberal society. Reception discourses suggest these programs respond to feminine frustrations with the burdens of work and domesticity and the isolation associated with hyper-individualist late capitalist society. Using textual strategies associated with feminine media forms and contemporary feminine culture, such as the investment in the female group, the female gaze at the female body, and the reclamation of feminine history, these shows demonstrate femininity's capacity to critique as well as support mainstream society. Still, femininity's tendency to merge escapism and cultural critique, seen in all three shows, points to the difficulty of considering it progressive or regressive, instead suggesting that it should be considered as a different conceptual and social space, as a varied set of structures, practices, reading protocols, and an ethics of self that patriarchal cultures cannot easily co-opt. |
