| Abstract: | The branch network of a bank was used toinvestigate the link between employee commitment andorganizational performance in terms of sales targets metand change in profits. Commitment was measured by the conventional Organizational CommitmentQuestionnaire (OCQ) and different variations of aspecifically designed new commitment scale. The approachtaken involved the application of multiple regressionanalysis. That way a variety of factors assumed tocontribute to performance, apart from commitment, couldbe included in the model and held constant. It emergedthat employee commitment is significantly related to the financial success of bank branches. Theresults varied depending on how commitment andperformance were measured. Supervisory commitmentappears to have a particularly strong impact on theoutcome indicators. |
