视听传播时代的美学嬗变

在视听传播时代,传播神话现象的客观存在揭示出传播过程中的审美活动和美学规律。视听产品的消费,不是单纯对音像的消费,而更主要的是对其中的文化因素、美学因素的消费。审美因素是文化生产的灵魂,视听产品生产者对美学规律的自觉应用,促进了关于美学作为一种文化生产资源的思考。美学已经成为一种传播逻辑和文化营销的生产力资源,因而实现了一个从静观批判到设计参与的转变。

The Evolution of Aesthetics in Audio-Visual Age

In the audio-visual age,the objective existence of sensational phenomena indicates there are aesthetic actions and rules in the communicative process.For consumers,audio-visual production is not only the products itself,but even more importantly the cultural factors in it.So the consumption of audio-visual products is also an aesthetic process.The aesthetic factor is the soul of cultural products,and the conscious aesthetic application of audio-visual producers promotes the idea that aesthetics is a kind of cultural productive resource.Aesthetics has become a kind of audio-visual productive resource and communicative logic,achieved as a result of a change from just standing by or criticism to design and participation.