传播学视角下地方数字博物馆展品英语译介研究——以张大千展品为例

博物馆的对外传播是服务“中国文化走出去”的重要力量,数字博物馆因其独有的便捷度成为传统博物馆的有益补充。“张大千”是当代中国书画界颇具代表性的文化名片,其展品英译现状能客观地反映出我国地方博物馆相关内容整体情况。以数字博物馆张大千展品译介文本为研究对象,从传播学角度讨论展品译介应遵循的原则,指出了其目前存在译介内容不当、媒介优势发挥不足两大问题,并提出相应解决措施,以期促进数字博物馆对中国文化对外传播的积极作用。

On Translation and Communication of the Exhibits in Online Local Museums -Zhang Daqian's Paintings as a Case Study

The international communication of museums is an important way of to realize the dream of "Chinese Culture Going Out".At present,online museum has become a beneficial supplement to the traditional museum.Since "Zhang Daqian" is viewed as a well-known cultural card for Chinese paintings,so the translation and communication of Zhang Daqian''s exhibited paintings is a reflection of local museum exhibits translation.The paper firstly discusses the basic principles that the translation and communication of museum exhibits should abide by from the perspective of communication studies.It then points out the two weaknesses of the current translation the inappropriate contents to be translated and communicated,and the insufficient use of the mediums.It lastly puts forward corresponding measures based on the translation of Zhang Daqian''s paintings in the online museums.This research may promote the positive effect of online museums in the international communication of Chinese culture.