生猪产业商业模式：结构要素、价值创造逻辑与模式创新

洞悉产业商业模式的价值创造逻辑是谋求生猪产业良性发展的前提。基于传统工业经济时代与互联网经济时代的价值创造逻辑比较，着力探讨生猪产业商业模式的核心构成要素关联与价值创造逻辑，分析生猪产业商业模式嬗变历程与阶段性特征，提出了网络经济背景下生猪产业“互联网+”商业模式创新思路：提升企业家素质，增进企业创新双元能力；完善基础设施，提高物联网支撑水平；明确发展方向，完善产业发展体系；拓展产业边界，重塑生猪产业价值创造空间。

The Business Model of Pig Industry:Structural Elements,Value Creation Logic and Model Innovation

Insight into the value creation logic in industrial business models proves to be the precondition of the healthy development of the pig industry.Based on a comparative study on the value creation logic between the traditional industry economy era and the era of Internet economy,this paper focuses on the core elements association and the value creation logic in the business model of pig industry,and analyses how the busines model evolved and the corresponding phase characters.Finally,it proposes that the pig industry should adopt the new model of Internet+ in the era of Internet economy,which consists of raising the qualities of enterpreneurs,improving the infrastructure construction to secure the Internet of Things,confirming the direction of development to improve the industrial development system; and extending the industry boundary to reshape the value creation space.