| 从广告看世界经济的全球化发展 |
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| 引用本文： | 八卷俊雄.从广告看世界经济的全球化发展[J].浙江大学学报(人文社会科学版),2002,32(2):117-125. |
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| 作者姓名： | 八卷俊雄 |
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| 作者单位： | 东京经济大学，传播学部,日本，东京，185-8502 |
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| 摘 要： | 广告是个人消费的函数,从广告的发展可以考察到全球各国的经济发展状况.通过运用主成分分析等统计方法,从全球范围考察广告与经济发展(尤其是供求关系),对大量数据加以分析和证明发现:广告的发展,呈正值的多为发达国家.而中国是惟一和发达国家并驾齐驱的发展中国家.这清楚地表明了20世纪90年代中国经济和广告的发展之迅速.
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| 关 键 词： | 广告 中国经济 全球化 |
| 文章编号： | 1008-942X(2002)02-0117-09 |
| 修稿时间： | 2001年9月11日 |
From Advertising to the Developing Globalization of World Economy |
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| Toshio Yanmaki.From Advertising to the Developing Globalization of World Economy[J].Journal of Zhejiang University(Humanities and Social Sciences),2002,32(2):117-125. |
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| Authors: | Toshio Yanmaki |
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| Abstract: | Advertising is an index of consumption. Its development reflects the economic development of all the countries in the world. Databased statistical analysis of the relationship between advertising and the economy of a country (especially its demand and supply) reveals that countries with their advertising in the positive development in relation to their economy are most likely developed countries. China among all the third world countries is the only one that belongs to this category. |
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| Keywords: | advertising China's economy globalization |
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