大众传播视野下文学批评的跨媒体现象分析

在媒体走向大众化时代的环境中,构建跨媒体传播的多元话语的文学与文学批评成为必然。文学批评走向大众传媒,也就更加接近于大众,媒介的功能使批评的功能得以拓展;走向大众传媒的文学批评,使作品与受众之间建立起良性互动回馈机制,构建起批评的介入平台;走向大众传媒的文学批评,应冲破单纯的学理型、研究型或精英层的束缚,开拓广阔的话语渠道;走向大众传媒的文学批评应具有强烈的精神建构特点,尤其是在媒体批评为市场所左右时,文学批评家从某种意义上讲,则引领着大众审美走向,充当着精神守望者的角色。

An Analysis on Trans-media Phenomenon of Literal Criticism in the Mass Transmission Vision Field

In the environment of the era that media have become popular, it has turned out to be inevitable to constitute literature and literal criticism of the multiple discourses that span media transmission. The literal criticism is all the more close to the masses as it gets to the mass media. The function of the media enables the function of criticism to be extended. The literal criticism getting to the mass media is enabled to establish benign interactive feedback mechanism between products and audiences and build up a platform for the interposition of criticism. The literal criticism getting to the mass media must break through the ties of the simply scholarly and theoretical type, research type and talent strata and explore a wide discourse channel. The literal criticism getting to the mass media must possess strong spiritual constitutional features, especially when media criticism is controlled by the market. The literal criticizer, in some sense, should guide the orientation of the mass aesthetic judgment and play a role of spiritual watcher.