新常态经济下传媒产业规制的改革逻辑

"新常态"意味着中国经济进入红利加速消失、硬约束增强、结构转变压力加大的时期,经济活动和行为规则回归市场逻辑。中国传媒产业的发展与改革与国家经济的发展和变化同步,以往的高速发展在相当长时间里都源自于享受政策偏好带来的红利,市场与行政规制的双重低效甚至失效、产业发展势大力薄的现状始终未有本质性的改变。一旦整体经济下行,这种矛盾尤为突出。因此,规制改革的目标和手段也应符合新常态的本质,包括以激励性规制手段完善市场结构与产权结构、建构经营者激励机制、提升传媒市场的有效竞争等一系列举措。

The Reform Logical of the Media Industry Regulations in the New Normal Economy

The "new norm" means that China''s economy has entered the stage of accelerated dividend disintegration, hard constraint enhancement and structural transformation pressure, and economic activities and behavior rules have returned to market logic. China''s media industry reform and development are in the same pact with the national economic development and changes. The rapid development of the past was derived from the enjoyment of policy preferences of dividends in a very long time, while the dual market inefficient administrative regulation failure, and the current industrial development with a large scale and little influence, from the beginning to the end, never have any essential changes. Once faced with the overall economic downturn, this kind of contradiction is particularly prominent. Therefore, the goals and means of regulation reform should also conform to the essence of the new norm,including a series of measures, such as improving market structure and property right structure by incentive regulation, establishing incentive mechanism for operators, and enhancing effective competition in the media market.