网络舆论的引导与调控

互联网的出现为人类提供了前所未有的自由和便利，网络媒体扩展了传播的广度和深度，打破了信息传播形式的原有界限，新技术带来的“自由”对既定的法律和道德规范带来了极大冲击，弱化了社会控制。而网络舆论使传统舆论有了新的载体，网络的互动性、匿名性、个人发言的随意性和海量性，使得网络论坛、个人网站、博客等成为信息穷人和边缘人群发泄的场所。本文从法律、网络伦理、社会控制几个方面论证了对网络舆论的调控手段。负面影响不是某一种方法手段就可以消除的，必须从各方面配合协调，除了硬性的“控制”，还需软性的“引导”，引导与调控并重，才能使网络舆论走上正轨。

Control and Regulation of the Internet Public Opinions

The Internet is an efficient access to information and information communication.Nevertheless,the freedom of media in this regard may be big enough to weaken the present law and morality and dilute social control.The Internet public opinions are characterized with activeness,anonymity,casualness and a big size;accordingly,forums,personal websites and blogs occur,where information-poor people and marginal groups can vent their anger.This paper is a study of control and regulation in this aspect,stating that coordination is much needed to make the Internet public opinions go in the right way.