| 市场营销专业自主探究式教学模式初探 |
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| 引用本文： | 段淑梅,刘景林.市场营销专业自主探究式教学模式初探[J].长春理工大学学报(社会科学版),2011(4):162-163. |
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| 作者姓名： | 段淑梅 刘景林 |
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| 作者单位： | 长春大学光华学院; |
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| 摘 要： | 市场营销专业是一个理论与实践紧密结合的专业。引入自主探究式教学模式是培养学生自主学习能力、创新能力的有力保障。以此从自主探究式教学模式的现状及存在的问题出发,提出了构建自主探究式教学模式的几点建议。
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| 关 键 词： | 自主探究式 教学模式 学习情景 |
Preliminary Studies on Self-directed Exploration Teaching Mode in Marketing Program |
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| DUAN Shu-mei,LIU Jing-lin.Preliminary Studies on Self-directed Exploration Teaching Mode in Marketing Program[J].Journal of Changchun University of Science and Technology,2011(4):162-163. |
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| Authors: | DUAN Shu-mei LIU Jing-lin |
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| Institution: | DUAN Shu-mei,LIU Jing-lin |
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| Abstract: | The marketing program major is one that combines theory with practice.Introducing the teaching mode of self-directed exploration is the strong guarantee for developing the independent learning ability and innovation ability.The paper begins with the current condition and existing problem of self-directed exploration teaching mode,and then puts forward several suggestions for constructing self-directed exploration teaching mode. |
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| Keywords: | self-directed exploration teaching mode learning situation |
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