市场型风险投资项目及时机选择模型研究

通过建立运用 4个模型 ,对市场型风险投资的项目选择及其进入时机的选择进行了较深入的研究 ,得出结论 :市场型风险投资者应该选择的项目类型是市场增长率高、相对市场占有率低且技术易于模仿的项目 ;进入的最佳时机是市场试销刚结束或产品生命周期中的增长初期。文章为风险投资者和中小企业家进行有关决策提供了易于操作的方法 ,使其能有效地避免盲目冒险

A Study on the Model of the Market- oriented Venture Investment Projects and Their Entry Timing

This paper studies the market-oriented venture investment projects and their entry timing by establishing and using four models. The conclusions drawn are as follows: market-riented venture investors should choose those projects with rapid growth, relatively low market share and easily copied technology. The best entry timing is the end of trial sale period or the beginning of the growth stage of a product's life cycle. The paper provides the venture investors and the mid and small entrepreneurs with an easily operated tool for their decision-making and therefore helps them avoid risks effectively.