|
|||||
|
|
Classifying Undecided Voters in Pre-Election Polls |
|
| Authors: | FENWICK, IAN WISEMAN, FREDERICK BECKER, JOHN F. HEIMAN, JAMES R. |
| Affiliation: | Ian Fenwick is Associate Professor of Marketing at York University Frederick Wiseman is the Patrick F. and Helen C. Walsh Research Professor in the College of Business Administration at Northeastern University John F. Becker is President of Becker Research Corporation, Boston James R. Heiman Vice-President of Becker Research Corporation, Boston |
| Abstract: | The treatment of "don't know", "no opinion," or other nsonsubstantiveresponses is a problem in many consumer research surveys. Thispaper looks at the problem in the context of 1980 presidentialelection opinion polls. During the campaign, a relatively largeproportion of those interviewed said that they were undecidedas to whom they planned to vote for. Discriminant analysis isused to allocate undecided voters to candidates. The methodis validated by a postelection follow-up survey. |
| Keywords: | |
| 本文献已被 Oxford 等数据库收录！ | |