企业逆向创新链的演进——基于海尔公司的纵向案例研究

基于海尔公司的国际化经营素材与产品数据,考察海尔公司在针对发达国家市场时开展的逆向创新活动中由创意来源、产品创新战略与发达市场进入路径三环节所构成的创新链,分析了创新链的演化过程,在纵向发展维度描述海尔公司的逆向创新路径,以及路径的动态变化.案例分析结果表明,随着企业国际化进程的持续深入,创意来源、产品创新战略与发达市场进入路径三个环节不仅各自表现为"阶梯性"升级,而且相互之间存在耦合关系,表现为同一发展阶段的静态匹配关系,以及不同国际化阶段之间的动态螺旋上升式共同演进关系,描述了企业在逆向创新过程中所依托的创新链结构及其渐进升级过程,为新兴企业开拓发达国家市场提供了创新思维与管理流程借鉴.

The Evolution of Reverse Innovation Chain: A Vertical Case Study of Haier Corporation

Based on Haier''s international business documents and product data in internationalization process targeting on developed countries, this paper describes Haier''s reverse innovation paths and their dynamic evolutions, by investigating the innovation chain composed by three stages regarding ideation, new product innovation strategy, and entry of developed countries, and by analyzing the evolution process of Haier''s reverse innovation chain. The case study illustrates that, regarding the three stages of ideation, new product innovation strategy, and entry of developed countries, there are not only individual upgrading processes for each stage, but also a coupling relationship between each other, reflecting as a static matching relationship at the same development stage and a dynamic spiral co-evolution relationship between different internationalization phases. As a result, we depict the innovation chain structure and its gradual upgrading process of enterprises in the process of reverse innovation, providing an innovative concept and a management procedure for emerging enterprises to explore the market of developed countries.