网络危机公关探析

网络危机公关是指对由网络虚拟世界里形成的网络危机事件所引发的、对现实世界产生实际影响的公关危机(网络公关危机)的预防、识别和处理。通过对网络危机事件、网络公关危机和网络危机公关的分析,探讨了网络公关危机管理之道。

On the Network of Public Relations Crisis

The public relation of network crisis refers to the prevention,identification and treatment of public relations crisis which is caused by network crisis events in the virtual world and has an actual impact on the real world(network public relations crisis).Through the analysis of network crisis events,network public relations crisis and network of public relations crisis,the article discussed the management of network public relations crisis.