大学传媒整合模型初探

随着网络传媒技术的日益发展 ,如何处理网络传媒与传统传媒的关系已成为当今传媒研究中的一个重要课题。文章在分析网络传媒和传统传媒关系的基础上 ,阐释了大学传媒跨传媒整合的必要与必然 ,并提出了大学传媒整合的基本原则 ,指出整合的关键问题是在认同大学新闻群体特性的前提下确定哪种传媒形式应作为跨传媒系统的新闻“母体”。同时构想了两种整合模型 ,并具体设计出一个以成熟网络传媒为“母体”的大学传媒整合系统

On the Integration Model of Campus Media

With the development of the internet technology, the relationship between the internet media and the conventional media has become one of the research topics. The present study attempts to offer an analysis of the idiosyncrasies of the campus media and the inevitability and necessity of their integration, and to suggest some basic principles for their integration. It is pointed out that the crucial problem lies in the identification of the motherboard in the cross media integration to the awareness of the sociological features of the news recipients on campus. Two possible integration models are proposed, and a model with a mature internet medium as the motherboard for the integration is worked out in details.