| 试论媒体评论的效益 |
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| 引用本文： | 刘海明. 试论媒体评论的效益[J]. 西南科技大学学报(哲学社会科学版), 2009, 26(1): 93-97 |
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| 作者姓名： | 刘海明 |
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| 作者单位： | 西南科技大学文学与艺术学院,四川绵阳621010 |
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| 基金项目： | 四川省教育厅青年基金项目《媒介评论社会责任与效益研究》(项目编号:B06032)的阶段性成果之一 |
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| 摘 要： | 媒体评论的效益研究，一直比较薄弱。现有的媒体评论效益研究，主要从宏观层面分析其积极的一面，缺乏应有的维度和深度。实际上，评论的社会效益有“正”、“负”两类。媒体评论不仅具有显著的社会意义，也能够给媒体和作者带来直接或间接的经济收益，其社会责任和效益是媒体评论的客观属性，二者只有协调共存，才能有助于和谐社会的构建。
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| 关 键 词： | 媒体评论 社会效益 经济效益 |
On Benefits of Media Commentaries |
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| LIU Hai-ming. On Benefits of Media Commentaries[J]. Journal of Southwest University of Science and Technology, 2009, 26(1): 93-97 |
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| Authors: | LIU Hai-ming |
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| Affiliation: | School of Chinese Literature and Arts;Southwest University of Science and Technology;Mianyang 621010;Sichuan;China |
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| Abstract: | Research on media commentaries' benefits has always been weak relatively.The existing research lacks the proper depth as to the knowledge of social benefits,which analyzes the positive side from the macro-perspective.Actually,social benefits can be divided into two kinds: positive benefit and negative one.Media commentaries can take on remarkable social influence;they can also bring about direct or indirect benefits to both the media and authors at the same time,within which the social responsibilities char... |
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| Keywords: | Media Commentaries Social Benefits Economic Benefits |
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