大数据环境下的决策范式转变与使能创新

大数据的迅猛发展对社会、经济和人们的生活产生了巨大影响,也冲击和正在重塑着管理决策和价值创造的过程和方式。本文基于一系列的研究,从范式和创新角度凝练和阐述了大数据引发的重要转变和使能作用。一方面,传统的决策范式在大数据环境下遇到了深刻挑战,使得信息情境、决策主体、理念假设、方法流程等决策要素呈现出显著变化,催生了新型的大数据决策范式;另一方面,在大数据决策范式下,大数据使能进一步激发了行为洞察、风险预见和业务模式等方面的创新。

Transitions of Decision-Making Paradigms and Enabled Innovations in the Context of Big Data

The rapid development of big data has brought dramatic changes to society,economy,and people’s daily life,affecting and re-shaping the procedures and forms of decision-making and value creation.Based on a series of recent studies,this article derives and elaborates on the substantial transitions in decision-making paradigms that have been triggered by big data as well as the innovation-enabling effects of such transitions.On the one hand,traditional decision-making paradigms are profoundly challenged by big data,leading to prominent changes in terms of decision elements including domain contexts,decision entities,premised assumptions,and procedural approaches,which characterize an emerging big-data decision-making paradigm.On the other hand,in light of the big-data decision-making paradigm,the enabling effects of big data trigger innovations in terms of behavioral insights,risk prediction,and business models.