论新媒体时代文学期刊的发展——基于《收获》《小说月报》微信公众号的案例研究

新媒体时代，文学期刊的传统发展模式陷入了困境。微信公众平台作为一种新兴媒体，以其特殊用户群、交互式运作和宣传传播黏性等特点将为文学期刊突破边缘化、断层化提供了发展的新契机。本文以《收获》《小说月报》两大传统文学期刊微信公众号为案例，分析文学期刊与新媒体的结合与发展有其必要性及优势，旨在为文学期刊建设精品化、品牌化的新数字平台提供参考。

On the Development of Literary Periodical in the Age of New Media Based on the Case Study of the Public Number of Harvest and Fiction Monthly on Wechat

In the age of new media, traditional development model of literary periodical is in a dilemma. As new media, the public platform of Wechat provides new opportunity for literary periodical to breakthrough marginalization and faultage with the characteristics of special users, interactive operation and sticky communication. Aiming to provide reference for literary periodical to construct refined and branding new digital platform, this paper takes Harvest and Fiction Monthly, the two traditional literary periodicals, for example to analyze the necessity of the combination and development of literary periodicals and new media and its trend.