全球化语境下我国新闻出版业的融资模式

在全球化语境下,选择适应中国特色的新闻出版业融资模式意义重大。当前,我国新闻出版业融资模式存在的问题很多,其中选择应用融资工具较少、融资模式简单化一、中小新闻出版企业面临融资困境等尤为突出。为突出重围,新闻出版企业总体上应走有管制的政府导向型融资模式之路,具体方略则是:宣传导向型的,以财政融资为主;社会服务型的,以上市融资为主,债务融资为辅;商业经营型的,以市场融资为主,多种融资方式并存。

Financing Mode of News Publishing Industry in Our Country in the Context of Globalization

In the context of globalization, choosing to adapt to China＇s news publishing industry financing mode is very important. At present, China＇s news and publishing industry financing has many problems： shortage of financing tools for selection and application, simplification of the financing mode, financing difficulties that small and medium-sized publishing enterprises are facing. In order to break through encirclement, the news publishing industry should choose the financing way which is controlled by the government in general, the specific strategy is： propaganda oriented mainly by financial financing, social services mainly by the listing and financing, debt financing,business management mainly by market financing, and the coexistence of a variety of financing.