电子商务与企业竞争优势

本文运用进化博弈理论和企业竞争战略理论对于企业运用电子商务的过程进行了分析,指出获取长期竞争优势是企业运用电子商务的根本动机,并对电子商务给企业带来竞争优势的机制做了细致的探讨,最后根据国内外企业电子商务发展的规律,给出我国企业发展电子商务所应采取的策略。

EC and Competitive Advantage of an Enterprise

Is the application of EC necessary because EC can improvethe competitive ability? By the evolutionary game theory and strategymanagement theory, we reach the conclusion that, the firms, which isdriven by two fold forces, including the interior force of improvingcompetitive ability and the exterior force of being eliminated if EC isnot employed}. And the mechanism of the promotion of enterprisescompetitive ability is presented . At last is the probe of how a corporationto employ EC .